TERMS OF SERVICE

Loop Digital Signage

A product of Benex Technology LLC

Last Updated: March 29, 2026

1. Acceptance of Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you and Benex Technology LLC (referred to herein as “Loop”, “we”, “us”, or “our”). Loop operates the Loop Digital Signage platform and related applications, available at loopdigitalsignage.com (the “Service”).

By accessing or using the Service, you (“Customer”, “you”, or “your”) agree to be bound by these Terms. If you are entering into this agreement on behalf of a company, organization, or other legal entity, you represent and warrant that you have the authority to bind such entity to these Terms. If you do not have such authority or if you do not agree with any part of these Terms, you must not use the Service.

2. Description of Service

Loop Digital Signage is a cloud-based digital signage management platform that enables customers to create, manage, schedule, and distribute content to digital display screens remotely. The Service includes, but is not limited to: content creation and editing tools; display and device management features; scheduling and playlist capabilities; media library storage; remote device monitoring and diagnostics; player software for compatible hardware devices; and application programming interfaces (APIs).

3. Account Registration and Security

3.1 Registration

To use the Service, you must create an account by providing accurate and complete information, including your name, email address, organization name, and a secure password. You must be at least 18 years of age to create an account. You agree to keep your account information current and accurate at all times.

3.2 Account Security

You are solely responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You must notify Loop immediately of any unauthorized access to or use of your account.

3.3 No Guarantee of Absolute Security

While Loop employs industry-standard security measures, including encryption in transit and at rest, you acknowledge that no method of internet transmission or electronic storage is completely secure. Loop shall not be liable for any unauthorized access, data loss, or security breach unless directly caused by Loop’s gross negligence or willful misconduct, and even in such cases, Loop’s liability is strictly limited as set forth in Section 11.

4. Software Usage and License

4.1 Grant of License

Subject to your compliance with these Terms, Loop grants you a non-exclusive, non-transferable, revocable, limited license to access and use the Service and any associated player software solely for your internal business purposes during the term of your subscription.

4.2 Restrictions

You shall not:

• Sublicense, sell, rent, lease, or otherwise transfer the Service or any rights therein to any third party;
• Reverse engineer, decompile, disassemble, or attempt to extract the source code of the platform or any part thereof;
• Use the Service to build or contribute to a competitive product or service;
• Use the Service to transmit any malware, viruses, worms, or other harmful or destructive code;
• Attempt to gain unauthorized access to the Service, other accounts, or any connected systems or networks;
• Use the Service for spamming, phishing, or other deceptive or fraudulent practices; or
• Interfere with or disrupt the integrity, performance, or security of the Service.

4.3 Automatic Updates

Loop may deliver automatic software updates to player devices connected to the Service. By using the Service, you consent to receiving these updates automatically. Loop will use commercially reasonable efforts to ensure updates do not materially reduce the functionality of the Service.

5. User Content and Display

5.1 Ownership

You retain all ownership rights to the media, content, and materials you upload, create, or display through the Service (“User Content”). By uploading User Content, you grant Loop a limited, non-exclusive, worldwide license to host, store, cache, transmit, and display your User Content solely for the purpose of providing and operating the Service. This license terminates when you delete your User Content or your account, subject to reasonable backup retention periods.

5.2 Content Responsibility

You are solely responsible for all content displayed on your screens through the Service. You represent and warrant that: (a) you have all necessary rights and permissions to use and display the User Content; (b) the User Content does not infringe upon the intellectual property or proprietary rights of any third party; and (c) the User Content complies with all applicable local, national, and international laws and regulations.

5.3 Display Errors and Glitches

You acknowledge that technical errors, system glitches, network interruptions, hardware failures, or unauthorized third-party access may result in the display of incorrect, unintended, blank, or inappropriate content on your screens. In the event that unwanted or incorrect content is displayed on your screens—even if the error is entirely the fault of Loop, its software, or its servers—Loop’s sole liability and your exclusive remedy shall be limited to a pro-rata credit or refund of the subscription fees paid for the specific affected period. Loop explicitly disclaims any liability for reputational damage, loss of business, regulatory fines, or third-party claims arising from content displayed on your screens.

For the avoidance of doubt, the limitation set forth in this Section 5.3 applies regardless of the cause of the display error, including but not limited to security breaches, hacking, unauthorized third-party access, software vulnerabilities, or any other technical failure, and constitutes Customer’s sole and exclusive remedy for any content displayed on Customer’s screens through the Service, even in cases of Loop’s negligence (but not Loop’s willful misconduct). Loop’s liability for reputational damage, brand harm, regulatory fines, lost business, or third-party claims arising from content displayed on screens is expressly excluded to the maximum extent permitted by applicable law.

6. Acceptable Use Policy

You agree not to use the Service to:

• Upload, distribute, or display any content that is unlawful, harmful, threatening, abusive, harassing, defamatory, obscene, or otherwise objectionable;
• Violate any applicable local, national, or international law or regulation;
• Infringe the intellectual property or proprietary rights of any third party;
• Display content that is misleading, fraudulent, or that constitutes false advertising;
• Use the Service in any manner that could disable, overburden, or impair the Service; or
• Use the Service to collect, store, or transmit personal data in violation of applicable privacy laws.

Loop reserves the right to investigate and take appropriate action against violations of this Section, including, without limitation, suspending or terminating your account and reporting violations to law enforcement authorities.

7. Subscription Plans, Billing, and Payments

7.1 Subscription Plans

The Service is offered under various subscription plans, including free trial periods and paid tiers. Details regarding pricing, features, screen limits, and billing cycles are provided on the Loop Digital Signage website or within the application.

7.2 Billing and Payment

Paid subscriptions are billed in advance on a recurring basis (monthly or annually, as selected by you). Payment is processed through our third-party payment processor (currently Stripe). You authorize Loop to charge your designated payment method for all applicable fees. If payment fails, Loop may suspend your access to the Service until payment is received.

7.3 Taxes

You are responsible for all applicable taxes, duties, levies, or assessments associated with your purchase, excluding taxes based on Loop’s net income. If Loop is required to collect or pay taxes on your behalf, such amounts will be invoiced to you.

7.4 Refunds

All fees are non-refundable except as required by applicable law or as expressly stated in these Terms.

7.5 Price Changes

Loop reserves the right to modify subscription fees at any time. We will provide at least thirty (30) days’ prior written notice before any price changes take effect. Price changes will apply to the next billing cycle following the notice period. If you do not agree with a price change, you may cancel your subscription before the new pricing takes effect.

7.6 Auto-Renewal Disclosure

Your subscription will automatically renew at the end of each billing period (monthly or annually) unless you cancel before the renewal date. Loop will send a renewal reminder notice at least thirty (30) days before each annual renewal and at least seven (7) days before each monthly renewal. The reminder will include the renewal date, the applicable subscription fee, and instructions for canceling. You may cancel auto-renewal at any time through your account settings or by contacting [email protected]. This disclosure is provided in accordance with applicable auto-renewal laws, including the California Automatic Renewal Law (Business and Professions Code §§ 17600-17606).

7.7 EU Consumer Withdrawal Right

If you are a consumer located in the European Economic Area, United Kingdom, or Switzerland, you may have the right to withdraw from your subscription within fourteen (14) days of your initial purchase without giving any reason, in accordance with the EU Consumer Rights Directive (2011/83/EU) or equivalent local legislation. To exercise your withdrawal right, you must notify Loop in writing at [email protected] before the expiration of the withdrawal period. Upon valid withdrawal, Loop will reimburse all payments received from you without undue delay and in any event within fourteen (14) days. If you have requested that the Service begin during the withdrawal period, you shall pay Loop an amount proportional to the services provided up to the time of withdrawal.

8. Intellectual Property

The Service, including its software, source code, design, user interface, logos, trademarks, trade dress, and all associated documentation, is the exclusive property of Loop and its licensors and is protected by intellectual property laws of the United States and international treaties. These Terms do not grant you any right, title, or interest in the Service other than the limited license expressly set forth in Section 4. Loop’s trademarks and trade dress may not be used in connection with any product or service without the prior written consent of Loop.

9. Service Availability and Modifications

9.1 Uptime and Service Level Agreement

Loop commits to maintaining a monthly uptime percentage of at least 99.5% for the core Service, measured as the total number of minutes in a calendar month minus the number of minutes of Unplanned Downtime, divided by the total number of minutes in the calendar month. “Unplanned Downtime” means any period during which the Service is materially unavailable to Customer, excluding: (a) scheduled maintenance windows; (b) downtime caused by factors outside Loop’s reasonable control, including force majeure events; (c) downtime resulting from Customer’s equipment, software, or network connections; and (d) downtime caused by Customer’s use of the Service in a manner not authorized by these Terms.

If Loop fails to meet the 99.5% monthly uptime commitment, Customer shall be eligible for service credits as follows: (i) Monthly Uptime below 99.5% but at or above 99.0%: credit equal to 10% of the monthly subscription fee for the affected month; (ii) Monthly Uptime below 99.0% but at or above 95.0%: credit equal to 25% of the monthly subscription fee for the affected month; (iii) Monthly Uptime below 95.0%: credit equal to 50% of the monthly subscription fee for the affected month, and Customer shall have the right to terminate the Agreement upon written notice.

Service credits must be requested in writing within thirty (30) days of the incident. Service credits shall not exceed 50% of the monthly subscription fee and shall be applied as a credit against future invoices. Service credits are Customer’s sole and exclusive remedy for any failure by Loop to meet the uptime commitment.

9.2 Modifications

Loop reserves the right to modify, update, suspend, or discontinue any feature or functionality of the Service at any time. For material changes that reduce the functionality of features included in your current subscription plan, Loop will provide at least thirty (30) days’ prior notice when reasonably possible.

9.3 Scheduled Maintenance

Loop will perform scheduled maintenance during designated maintenance windows, which will be communicated on our status page. Loop will provide at least forty-eight (48) hours’ prior notice for standard scheduled maintenance and at least seven (7) days’ prior notice for maintenance expected to result in significant downtime. Emergency maintenance required to address security vulnerabilities or critical system issues may be performed with shorter notice. Scheduled maintenance windows are excluded from uptime calculations.

10. Disclaimer of Warranties

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. LOOP MAKES NO WARRANTIES, EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, AND HEREBY DISCLAIMS ALL WARRANTIES, INCLUDING WITHOUT LIMITATION: (A) IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT; (B) WARRANTIES ARISING FROM COURSE OF DEALING, USAGE, OR TRADE PRACTICE; AND (C) WARRANTIES THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

LOOP DOES NOT WARRANT THAT ANY CONTENT DISPLAYED THROUGH THE SERVICE WILL BE ACCURATE, COMPLETE, RELIABLE, CURRENT, OR DISPLAYED WITHOUT ERROR. YOU ACKNOWLEDGE THAT YOUR USE OF THE SERVICE IS AT YOUR OWN RISK.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL LOOP, ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, CONTRACTORS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA, REVENUE, BUSINESS OPPORTUNITIES, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATING TO THE USE OF, OR INABILITY TO USE, THE SERVICE, REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE) AND EVEN IF LOOP HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

UNDER NO CIRCUMSTANCES WILL LOOP BE RESPONSIBLE FOR ANY DAMAGE, LOSS, OR INJURY RESULTING FROM HACKING, TAMPERING, OR OTHER UNAUTHORIZED ACCESS OR USE OF THE SERVICE OR YOUR ACCOUNT.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LOOP’S TOTAL AGGREGATE LIABILITY TO YOU FOR ANY AND ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY YOU TO LOOP DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

THE EXCLUSION OF CONSEQUENTIAL DAMAGES AND THE AGGREGATE LIABILITY CAP SET FORTH IN THIS SECTION 11 SHALL APPLY TO ALL CLAIMS, INCLUDING CLAIMS ARISING FROM SECURITY BREACHES OR UNATHORIZED ACCESS, EXCEPT ONLY TO THE EXTENT ARISING FROM LOOP’S WILLFUL MISCONDUCT. 

12. Indemnification

12.1 Indemnification by Customer

You agree to defend, indemnify, and hold harmless Loop and its officers, directors, employees, contractors, agents, and licensors from and against any and all claims, damages, obligations, losses, liabilities, costs, or debt, and expenses (including but not limited to reasonable attorney’s fees) resulting from or arising out of: (a) your use and access of the Service; (b) your violation of any term of these Terms; (c) your violation of any applicable law or regulation; (d) any User Content you upload, create, or display through the Service; or (e) any content or media displayed on screens using the Service, including claims by third parties related to such displayed content.

12.2 Indemnification by Loop

Loop agrees to defend, indemnify, and hold harmless Customer from and against any third-party claim alleging that the Service, as provided by Loop and used by Customer in accordance with these Terms, infringes any third-party intellectual property right. Loop’s obligations under this Section are contingent upon Customer: (a) promptly notifying Loop in writing of such claim; (b) providing Loop with sole control of the defense and settlement of such claim; and (c) providing reasonable cooperation at Loop’s expense. If the Service becomes, or in Loop’s opinion is likely to become, the subject of an infringement claim, Loop may, at its option and expense: (i) procure the right for Customer to continue using the Service; (ii) replace or modify the Service to make it non-infringing while maintaining substantially equivalent functionality; or (iii) if neither (i) nor (ii) is commercially practicable, terminate the affected subscription and provide a pro-rata refund of prepaid fees for the unused portion. This Section states Loop’s entire liability and Customer’s sole and exclusive remedy for any intellectual property infringement claim.

13. Data Protection and Privacy

13.1 Privacy Policy

Our collection and use of personal information in connection with the Service is described in our Privacy Policy, available on our website. By using the Service, you acknowledge that you have read and understood our Privacy Policy.

13.2 Data Processing

To the extent that Loop processes personal data on your behalf in connection with the Service, the terms of our Data Processing Agreement (“DPA”), available upon request, shall apply. The DPA forms an integral part of these Terms.

13.3 Data Location

The Service is hosted on Microsoft Azure infrastructure. Your data may be stored and processed in data centers located in the United States, Europe, or other regions where Azure operates. By using the Service, you consent to the transfer and processing of your data in these locations. Loop will comply with applicable data protection laws regarding cross-border data transfers.

13.4 GDPR Compliance

For customers located in the European Economic Area (EEA), United Kingdom, or Switzerland, Loop will process personal data in accordance with the General Data Protection Regulation (GDPR) and applicable local data protection laws. You may exercise your data subject rights as described in our Privacy Policy.

13.5 Sub-processors

Loop maintains a current list of sub-processors on its website. Loop will notify Customer at least thirty (30) days in advance of any new sub-processor being engaged to process Customer personal data. If Customer reasonably objects to a new sub-processor on data protection grounds, Customer may notify Loop in writing within fifteen (15) days of receiving notice. The parties will work in good faith to resolve the objection. If no resolution is reached, Customer may terminate the affected services without penalty.

13.6 Data Breach Notification

In the event of a confirmed personal data breach affecting Customer data, Loop will notify Customer without undue delay and in any event within seventy-two (72) hours of becoming aware of the breach. The notification will include, to the extent available: (a) the nature of the breach, including the categories and approximate number of data subjects and records concerned; (b) the likely consequences of the breach; (c) the measures taken or proposed to address the breach; and (d) a contact point for further information. Loop will cooperate with Customer and provide reasonable assistance in relation to any data breach notification obligations Customer may have under applicable data protection laws.

13.7 Data Export and Portability

Upon written request, Loop will provide you with a copy of your User Content in a commonly used, machine-readable format within thirty (30) days of such request, subject to reasonable verification of your identity and account ownership.

14. Termination

14.1 Termination by You

You may terminate your account at any time through the account settings within the Service or by contacting us at [email protected]. Termination will take effect at the end of your current billing period. No refunds will be provided for any unused portion of a subscription, except as required by applicable law.

14.2 Termination by Loop

Loop may suspend or terminate your account and access to the Service immediately, without prior notice, if: (a) you breach any material provision of these Terms; (b) you fail to pay applicable fees when due; (c) Loop is required to do so by law; or (d) Loop reasonably determines that your use of the Service poses a security risk to the Service or other users. For non-material breaches, Loop will provide you with reasonable notice and an opportunity to cure the breach before termination.

14.3 Effect of Termination

Upon termination of your account: (a) your right to use the Service ceases immediately; (b) Loop will make your User Content available for export for thirty (30) days following termination, after which Loop may permanently delete your User Content; and (c) all provisions of these Terms that by their nature should survive termination shall survive, including but not limited to Sections 5.3, 8, 10, 11, 12, 13, and 15.

15. Governing Law and Dispute Resolution

15.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, United States, without regard to its conflict of law provisions.

15.2 Arbitration

Any dispute, controversy, or claim arising out of or relating to these Terms or the Service shall be resolved exclusively through binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules, conducted in the State of California. The arbitration shall be conducted in English by a single arbitrator. The arbitrator’s decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction. Notwithstanding the foregoing, either party may elect to have disputes resolved in small claims court in the State of California, provided the dispute qualifies for small claims court jurisdiction.

15.3 Class Action Waiver

YOU AND LOOP AGREE THAT EACH PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE THE CLAIMS OF MORE THAN ONE PERSON, AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A REPRESENTATIVE OR CLASS PROCEEDING.

15.4 Exception

Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property rights or confidential information.

16. Changes to These Terms

Loop reserves the right to update or modify these Terms at any time. For material changes, Loop will provide at least thirty (30) days’ prior notice via email to the address associated with your account or through a prominent notice within the Service. Non-material changes (such as corrections of typographical errors) may be made without notice. Your continued use of the Service after the effective date of any changes constitutes your acceptance of the revised Terms. If you do not agree with the modified Terms, you must discontinue use of the Service before the changes take effect.

17. Artificial Intelligence Features

The Service may include features powered by artificial intelligence or machine learning (“AI Features”). The following additional terms apply to your use of AI Features:

• AI Features are provided as a convenience and may produce results that are inaccurate, incomplete, or unsuitable for your purposes. You are solely responsible for reviewing, verifying, and approving any output generated by AI Features before using, publishing, or displaying such output;
• Loop makes no representations or warranties regarding the accuracy, reliability, or appropriateness of AI-generated content;
• You shall not use AI Features to generate content that is unlawful, discriminatory, harmful, or that violates these Terms or applicable law;
• AI Features may incorporate technologies provided by third-party providers. Loop makes no representations regarding the safety or appropriateness of such underlying technologies; and
• You are responsible for complying with all applicable laws regarding the disclosure of AI-generated content;
• Loop will not use Customer Data, User Content, or any data derived therefrom to train, improve, or develop artificial intelligence or machine learning models, unless Customer provides explicit prior written consent for such use;
• Subject to Section 5.1, any output generated by AI Features using Customer’s input or data shall be treated as User Content, and Customer retains all rights therein to the extent permitted by applicable law; and
• Loop may use aggregated, anonymized, and de-identified usage data and metadata (which does not identify any individual or Customer) to improve the AI Features and the Service generally.

18. Digital Millennium Copyright Act (DMCA) Policy

Loop respects the intellectual property rights of others. If you believe that any content available through the Service infringes your copyright, you may submit a notification pursuant to the Digital Millennium Copyright Act (17 U.S.C. § 512) to Loop’s designated copyright agent at: [email protected].

Your notification must include: (a) a physical or electronic signature of a person authorized to act on behalf of the copyright owner; (b) identification of the copyrighted work claimed to have been infringed; (c) identification of the material that is claimed to be infringing and information reasonably sufficient to permit Loop to locate the material; (d) your contact information; (e) a statement that you have a good faith belief that use of the material is not authorized by the copyright owner; and (f) a statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the copyright owner.

Upon receipt of a valid DMCA notification, Loop will expeditiously remove or disable access to the allegedly infringing material and notify the account holder. The account holder may submit a counter-notification if they believe the material was removed in error.

19. Reseller and Partner Terms

If you participate in Loop’s reseller or partner program, additional terms and conditions specific to that program shall apply and are incorporated by reference into these Terms. In the event of a conflict between these Terms and any reseller or partner agreement, the reseller or partner agreement shall govern with respect to the reseller or partner relationship.

20. General Provisions

20.1 Entire Agreement

These Terms, together with the Privacy Policy, Data Processing Agreement, and any applicable Service Level Agreement or reseller agreement, constitute the entire agreement between you and Loop regarding the Service and supersede all prior agreements, understandings, and communications, whether written or oral.

20.2 Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if modification is not possible, shall be severed from these Terms. The remaining provisions shall continue in full force and effect.

20.3 Waiver

The failure of Loop to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver of any provision of these Terms shall be effective only if in writing and signed by Loop.

20.4 Assignment

You may not assign or transfer these Terms or any rights or obligations hereunder without the prior written consent of Loop. Loop may assign these Terms without restriction in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets.

20.5 Force Majeure

Loop shall not be liable for any failure or delay in performing its obligations under these Terms due to circumstances beyond its reasonable control, including but not limited to natural disasters, acts of war or terrorism, epidemics, government orders, labor disputes, internet or power outages, or failures of third-party service providers.

20.6 Notices

All notices to Loop under these Terms shall be sent to [email protected]. Notices to you will be sent to the email address associated with your account. Notices are deemed received upon delivery.

21. Contact Information

If you have any questions about these Terms, please contact us at:

Benex Technology LLC

d/b/a Loop Digital Signage

Email: [email protected]

Website: https://loopdigitalsignage.com

By using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.